高考英語閱讀訓(xùn)練（016）

Advertising is a highly developed twentieth-century industry. The development of radio, television, cinema, magazines and newspapers has gone hand in hand with the development of advertising. Why is advertising so popular? Is it a waste of money? It has been proved again and again that ?repeated advertising increases product sales. Since it increases production, the price can be reduced. Therefore advertising, instead of making a product more expensive, makes it cheaper.

Advertising is now a scientific business. Once managers would say jokingly, " I know that half of what I spend on advertising is wasted, but I don't know which half." Now, all parts of an advertising programme are properly measured and researched.

What makes a good advertisement? There have been major changes in advertising in the past sixty years.. People read advertisements partly for information and partly for pleasure. Today's advertisements often start with a question, or a puzzle, with the purpose of attracting the reader's attention. Of course, most advertisements contain information. But this is usually contained in a text that is interesting and often funny. Humour is very important. Sometimes advertisements tell a story, or the story may be continued over a number of advertisements. However, there is a danger in this. It is possible that the reader or viewer will remember the advertisement but not the name of the product.

1. The purpose of advertising is ____.

A. to increase product sales

B. to make a product much better

C. to spend more money

D. to reduce the production

2. Which of the following can be used in place of the underlined phrase "hand in hand&qu

【高考英語閱讀訓(xùn)練016】相關(guān)文章：

韓信傳閱讀訓(xùn)練03-03

高考階段訓(xùn)練計(jì)劃09-05

成人高考專升本英語閱讀題鞏固練習(xí)08-16

和凝傳閱讀訓(xùn)練02-26

《陳涉世家》閱讀訓(xùn)練02-27

足球訓(xùn)練高考作文11-25

《大腦》說明文閱讀訓(xùn)練及答案06-15

12月英語六級(jí)長(zhǎng)篇閱讀訓(xùn)練題及答案解析01-03

高考英語作文02-04

高考英語作文01-06