New Retail 新零售

New Retail1 is a term that roughly indicates a combination of the best in physical and online retail. In the words of Jack2 Ma, founder3 and chairman of e-commerce behemoth Alibaba Group Holdings Ltd, New Retail is making the distinction between physical and virtual commerce obsolete4. 新零售的意思就是將實體店零售和網(wǎng)絡零售的優(yōu)勢結合起來。用阿里巴巴創(chuàng)始人兼主席馬云的話說，新零售就是讓實體商業(yè)和虛擬商業(yè)的差別不復存在。   A latest example is a strategic partnership5 announced in February between Alibaba and Bailian Group Co Ltd, a retail conglomerate6 headquartered in Shanghai. Under the deal, the duo would leverage7 their troves of consumer data in order to integrate offline stores, merchandise, logistics and payment tools to deliver a better overall shopping experience. 新零售方式最近的一個例子就是今年2月阿里巴巴和總部在上海的大型零售企業(yè)百聯(lián)集團宣布建立戰(zhàn)略伙伴關系。按照合作協(xié)議，雙方將利用消費者數(shù)據(jù)資源將線下門店、商品、物流以及支付工具整合起來，提供更好的整體消費體驗。

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