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職場(chǎng)英語市場(chǎng)部門口語(3)
開設(shè)海外分公司
Open an overseas branch company
A: Recently,we are preparing to enlarge our business scale further.
B: You mean?
A: We are discussing opening an overseas branch company in the US.
B: Great,that?s a big market for us to make the profit.
我們可以把這里的經(jīng)驗(yàn)運(yùn)用在分公司的發(fā)展上。
We can apply the experience we have here
to develop the branch company.
A: Do we need to hire all the managers and staff in the US?
B: No,the new company cannot be operated by all local people.
A: So we need to send some managers and engineers
from the headquaters to help them?
B: Yes,thus we can apply the experience we have here
to develop the branch company.
當(dāng)?shù)氐纳虅?wù)文化
local business culture
A: We also need the local managers,
because they know the local business culture.
B: Would you please raise an example?
A: For example,when they negotiate with the American clients,
they know better about the difference.
B: It seems we need help from each other.
調(diào)整管理風(fēng)格
adjust the management style
A: Our management in China is traditional,but in America,
we need to adjust the management style to the local culture.
B: That?s right,
the management approach in American culture emphasizes independence.
A: So we have to adjust to the different management
when we are developing the new market.
B: En,only by doing this
can we get the market share in the local market.
沒有涉獵到的市場(chǎng)
an untapped market
A: It?s time for us to develop a new market now.
So far,Vietnam is an untapped market for our product.
B: So we?d better find an intermediary in Vietnam
to help us begin our business there.
潛在市場(chǎng)
potential markets
A: This year we are going to find more potential markets.
B: That means we?ll sell our products to more places?
A: Yes,but we need to remember
that some countries don?t welcome the aggressive sales.
B: You?re right.
犯規(guī)
break the rules
A: We have to prepare well before we enter into the new market.
In addition to the culture,
we need to understand their law regulations.
B: Yes,it?s easy to break the rules
if we are not familiar with them.
開發(fā)新市場(chǎng)看重的是市場(chǎng)份額。
emphasize the market share when developing new markets.
A: You must remember we emphasize the market share
when we develop the new market.
B: How about the other benefits?
A: Of course,profit is what we want,
but we need to get the customers first
in the fierce competition.
B: I?ll take your advice.
短期規(guī)劃
short?term planning
A: What?s the short?term planning of your company?
B: We are preparing to enter new markets in Europe.
A: How do you define your term?
B: Our planning is within next year.
長(zhǎng)期規(guī)劃
long?term planning
A: The long?term planning of our company
is to compete with the Fortune 500 corporations.
B: When do you plan to enter into Fortune 500?
A: I hope we will be on the list in 2010.
那些都是不可避免的挑戰(zhàn)。
Those are all inevitable challenges.
A: Can you imagine the challenges for the next 5 years?
B: Those are all inevitable challenges.
A: Can you list some?
B: Like the increasing price of raw materials,
fierce competition and over capacity of the industry.
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